For a global oilfield service technology company we made a detailed market analysis of existing and new markets as input for future strategy
The project included in depth customer interviews with major operators, contractors and service providers e.g. Statoil, BP, Exxon, Transocean, Halliburton, Baker Hughes, Schlumberger, Weatherford, NOV, Cameron, Technip, in the following markets:
In addition, a substantial competitor analysis was carried out. Market segment size was quantified and overall attractiveness were assessed.