Case example: Customer Survey

For a global oilfield service technology company EGP carried out a global customer survey that included nearly 100 face-to-face interviews within important customers in US, Brazil, Europe and Asia. The project included interviews with major operators, contractors and yards.

The customer survey gave valuable input to the company's strategy and improvement initiatives, including:
  • In depth understanding of main buying criteria, and their importance
  • Customer Satisfaction Performance (score) vs. Main Competitors
  • Regional Performance, Differences; Europe vs. US vs. Brazil vs. Asia
  • Product Performance, Gaps, Improvement Suggestions
  • Perspectives on Market Outlook, Important Upcoming Prospects