Case example: Market Analysis

For a global oilfield service technology company we made a detailed market analysis of existing and new markets as input for future strategy

The project included in depth customer interviews with major operators, contractors and service providers e.g. Statoil, BP, Exxon, Transocean, Halliburton, Baker Hughes, Schlumberger, Weatherford, NOV, Cameron, Technip, in the following markets:
  • Drilling
  • Cementing
  • Fracturing
  • Production / process optimization
  • Equipment monitoring / maintenance market
In addition, a substantial competitor analysis was carried out. Market segment size was quantified and overall attractiveness were assessed.